The Challenge

Navigate Building Solutions, a project management consulting firm, achieved a historic milestone—developing the first Zero Energy-certified commercial building in Missouri. The Navigate Office Center was a regional sustainability breakthrough, yet the story had not yet reached its full audience. With a milestone event on the horizon, they needed a media relations strategy that would elevate visibility, capture the public's imagination, and position Navigate as a sustainability thought leader.

Our Approach

With over 25 years of media relations experience, Isthmian Group developed and executed a campaign that blended earned media, strategic message development, and media training—amplifying the announcement and sustaining momentum well beyond the ribbon cutting.

Core Strategies:

• Media Targeting & Segmentation: We curated a media list that aligned by geography (local, regional, national), topic (green building, AEC, sustainability), and outlet type (TV, trade, general news). Targets included USGBC, Missouri Gateway Green Building Council, and regional broadcast networks.
• Message Development & Media Training: We developed media kits, press releases, and talking points to help executives confidently articulate both the environmental and economic impact of the achievement.
• Performance Tracking & Reporting: We tracked media hits, impressions, and sentiment across all channels, providing the client with a clear view of impact.

The Results

• 50+ media hits, including TV segments, regional newspaper coverage, and trade publication highlights
• ‍Extensive coverage by sustainability and industry-specific outlets, including USGBC and ILFI channels
• ‍Widespread syndication of the announcement across digital, broadcast, and print media
• Post-event content repurposed across Navigate's website, sales presentations, email newsletters, and social media channels

Additional ROI Achieved for Navigate:

• Cost efficiency: Saved an estimated 30% on ad spend by maximizing editorial opportunities over paid placements.
• Thought leadership positioning: Secured executive quotes in multiple outlets, establishing Navigate as a pioneer in sustainable construction.
• Content leverage: We repurposed the media attention into evergreen sales and marketing content—extending the life and reach of the campaign far beyond the certification date.

Key Capabilities Brought to Bear

• Media Relations Strategy & Execution
• Executive Messaging & Interview Prep
• Paid & Earned Media Integration
• Performance Measurement & Competitive Benchmarking
• Content Syndication & Lead Funnel Integration

Conclusion

This campaign reinforced a core Isthmian Group belief: media relations are more than just press hits, when done well, it shapes perception, creates long-term value, and tells stories that stick.

Whether you’re celebrating a milestone, preparing for a product launch, or trying to break through in a crowded space, we would love to help you show up where it matters most—with clarity, confidence, and credibility.