‍The Challenge

‍An international design competition sought to expand its reach and build a credible digital presence. With little-to-no prior social media activity, the program faced the challenge of engaging students, recent graduates, and educators in architecture, engineering, and urban design on a global scale.

Our Approach‍

Isthmian Group developed and executed a comprehensive social media strategy. We launched new accounts across Facebook, LinkedIn, Instagram, and X, creating and managing integrated campaigns tailored to each platform. Our team authored and designed content, established a consistent editorial calendar, and provided ongoing support to maintain daily and weekly engagement.

The Results

• Social media performance, as measured by Hootsuite Social Score, climbed from 0 in April to 733 by August 2025.
• Engagements increased by an average of 8,622% month-over-month in the first five months.
• Impressions grew by an average of 790%, reflecting strong audience visibility.
• Followers expanded by an average of 4,019%, rapidly building a global community.
• Content production scaled up with an average post growth rate of 334%.
• Median growth rates remained consistently high, including 172% for impressions and 67% for followers, signaling sustainable momentum beyond one-time spikes.

Understanding the Impact

‍Through thoughtful planning, cohesive design, and disciplined execution, the competition achieved far more than visibility—it built measurable engagement, improved brand recognition, and fostered participation across continents. The result was not only strong short-term growth, but a foundation for ongoing global reach and influence.